HOME | Optimize & Convert

The SEO & HubSpot Consultancy for Inbound Marketing Success

We specialize in helping startups upscale operations and increase revenue.

WHO WE ARE

At Optimized and Convert, we specialize in helping startups grow through tailored SEO and HubSpot solutions. From keyword research and technical audits to HubSpot CRM optimization and automation, we provide everything needed to elevate your inbound marketing. Our hands-on approach ensures that each service—from setting up HubSpot to crafting SEO content strategies—is fully customized to maximize visibility, streamline operations, and drive measurable results. With a focus on practical solutions and clear outcomes, we’re here to make scaling your business easier and more effective.

LET'S WORK TOGETHER >

Who we are

Our Services

1. Initial Audit

We start with a comprehensive audit of your SEO and HubSpot setup to identify strengths, weaknesses, and opportunities. This sets the foundation for a strategy tailored to your business goals.

2. Implementation

Our team works hands-on to implement the recommended changes, from technical adjustments to CRM customization. We handle the heavy lifting to ensure a smooth and seamless setup.

3. Training

We provide targeted training to ensure your team is equipped with the knowledge and skills needed to leverage SEO and HubSpot effectively. This empowers your team to make the most of our solutions.

4. Ongoing Support

We don’t just set you up and leave; we offer continuous support and optimization to keep your strategy performing at its best, adapting to changes and refining processes over time.

Meet the Team

At Optimized and Convert, our team is led by seasoned professionals with a wealth of experience in SEO, HubSpot, and digital marketing. With a combined expertise spanning strategy development, inbound marketing, content creation, and CRM optimization, we bring a unique blend of skills to help businesses grow. We’re passionate about delivering results and committed to helping startups succeed by leveraging the full potential of SEO and HubSpot.

Co-Founder, Hubspot Expert

Karen Björk Bengtsson

With 10 years of digital marketing experience, Karen has a strong background in HubSpot CRM customization, inbound marketing strategies, automation, and branding. Her expertise lies in developing and executing digital marketing strategies that improve customer journeys, optimize lead management, and enhance business growth. Karen’s experience in automation allows her to create seamless workflows that improve efficiency, reduce manual tasks, and drive consistent results. Additionally, her branding background helps businesses align their marketing efforts with a clear, cohesive identity within HubSpot. Karen also specializes in training teams to leverage HubSpot tools effectively, ensuring they implement strategies that support long-term success.

Co-founder, SEO Lead

Andrea Papp

With over 8 years of experience in SEO, Andrea specializes in driving organic growth through data-driven strategies and detailed tracking. She excels in technical SEO, keyword research, and content optimization, helping startups improve their search rankings and connect with the right audience. Andrea’s unique strength lies in her ability to make SEO techniques accessible and actionable for teams, ensuring that everyone, from marketers to content creators, can implement and adapt strategies effectively. Andrea’s data-driven, hands-on approach allows her to craft tailored SEO strategies that produce sustainable results. She is known for her ability to continuously adapt to evolving SEO trends, ensuring clients stay ahead of the curve.

Our Focus

SEO: Keyword Research & Analysis

We identify the most valuable keywords for your business. Using advanced tools, we boost your traffic and conversions, and analyze competitors to uncover key opportunities for you.

HubSpot Setup & Customization

Configure HubSpot to fit your business needs. Customize dashboards, properties, and workflows for seamless integration with your marketing and sales processes.

SEO: TechnicalAudit

We enhance your site’s content, meta tags, and headers to improve search visibility and user experience, ensuring your site is optimized with keyword-rich, engaging content.

HubSpot CRM Optimization

Streamline your HubSpot CRM by customizing pipelines, deal stages, and automation. Improve lead scoring, follow-ups, and task management for better efficiency.

SEO: Content Strategy

We improve your site’s speed, mobile responsiveness, and overall performance by fixing issues like crawlability, broken links, and duplicate content to enhance efficiency and rankings.

Hubspot Automation & Reports

Automate marketing tasks to save time and improve consistency. Set up email workflows and use behavioral triggers to personalize communications and enhance effectiveness.

CONTACT

How to get started

Our process begins with a free 30-minute consultation with our team, designed to understand your business and goals. Before the call, you’ll fill out a brief form to give us insight into your current setup, challenges, and objectives. During this session, we’ll discuss your needs in depth, explore potential strategies, and outline a plan that aligns with your vision for growth. This consultation allows us to ensure we’re the right fit for your business and gives you a clear sense of how we can help you succeed.

To book your initial consultation, fill out the form and we'll be in touch shortly.